Advertising slogans

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Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product.

Quotes[edit]

Slogan
Product
or Company
First
use
Author or Agency
(if known)
Source and notes
A diamond is forever. DeBeers 1948 N.W. Ayer & Son Steve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 129.
A little dab'll do ya! Brylcreem Susan Wilson, One Good Dog (2010), p. 296.
A mind is a terrible thing to waste. United Negro College Fund 1970s Young & Rubicam George R. Bonner Jr., "Public-service advertising nears No. 1 ad pace in US", Christian Science Monitor (April 26, 1983), Business, p. 10.
Always Coca-Cola. Coca-Cola 1993 Mark Pendergrast, For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (2000), p. 398.
An apple a day keeps the doctor away. Apples 1900s Michael Pollan, The Botany of Desire (Random House, 2001), ISBN 0375501290, p. 22, cf. pp. 9 & 50.
An idea can change your life. Idea Cellular K. Rama Moahana Rao, Services Marketing (2011), p. 341
Aren't You Hungry for Burger King now? Burger King 1982 Steven C. Hayes, Kirk D. Strosahl, Kelly G. Wilson, Acceptance and Commitment Therapy, Second Edition: The Process and Practice of Mindful Change (2011), p. 54
Be all that you can be. United States Army 1981-2001 N. W. Ayer Craig C. Pinder, Work Motivation: Theory, Issues, and Applications (1984), p. 50.
Be There! NBC 1983 Channel 62 in the "Weird Al" Yankovic movie UHF uses "Be there!" in a commercial. The audio commentary specifically states that NBC had that for their catchphrase.
Beanz Meanz Heinz. Heinz Baked Beans Adrian Mackay, The Fundamentals of Advertising (1999), p. 194.
Between love and madness lies Obsession. Calvin Klein's Obsession 1985 Robert Jackall and Janice M. Hirota, Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (2003), p. 212.
Breakfast of Champions Wheaties 1935 Blackett-Sample-Gummert Later "The Breakfast of Champions" into the 1990s; cited by Kurt Vonnegut eponymously in Breakfast of Champions (1973), preface: "The use of the identical expression as the title for this book is not intended to indicate an association with or sponsorship by General Mills, nor is it intended to disparage their fine product."
Cabinets fit for royalty, but affordable for all! Kitchen Cabinet Kings 2011 Anthony Saladino James R. Gregory, The Best of Advertising Slogans: Best Practices in Corporate Building (2011), p. 23.
Cable. It's not just more choice, it's your choice. Council for Cable Information 1984 National Federation of Local Cable Programmers, Community Television Review - Volume 9 (1986), p. 35.
Coca-Cola. Enjoy! Coca-Cola 2000 Meenakshi Radhakrishnan-Swami, Stratagem: Cases on Retail, Products, Services, and Trends (2007), p. 87.
Come Home to NBC. NBC 1986 Robert Basil, Not Necessarily the New Age: Critical Essays‎ (1988), p. 284.
Connecting People. Nokia 1992 Dan Steinbock, Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World (2010), p. 73.
Did somebody say McDonald's? McDonald's 1997 DDB Needham, an affiliate of DDB Worldwide Gale Group, Major Marketing Campaigns Annual 2‎ (1999), p. 243.
Do me a favour... plug me into a Sega. Sega Sam Pettus, ‎David Munoz, ‎Kevin Williams, Service Games: The Rise and Fall of SEGA: Enhanced Edition (2013), p. 429.
Do you...Yahoo!? Yahoo! 1996 Kevin Lane Keller, Best Practice Cases in Branding: Lessons from the World's Strongest Brands (2008), p. 251.
Eat Fresh. Subway 2000 Margo Berman, Street-Smart Advertising: How to Win the Battle of the Buzz (2010), p. 189.
Eat Mor Chikin! Chick-fil-A 1995 The Richards Group, Atlanta PRNewswire‎ (1995).
Empowering Financial Institutions Globally. iFlex Solutions Dan Ramsey, ‎Stephen Windhaus, The Everything Business Plan Book with CD: All You Need to Succeed in a New Or Growing Business (2009), p. 40.
Every kiss begins with Kay Kay Jewelers Tom Altstiel, Jean Grow, Advertising Strategy: Creative Tactics from the Outside/In (2006), p. 167.
Food, folks and fun. McDonald's 1990 Andrew Benett, Ann O'Reilly, Cavas Gobhai, Greg Welch, Good for Business: The Rise of the Conscious Corporation (2009), p. 74.
First in Home Improvement! The Home Depot 1999 Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32.
Get the door, it's Domino's! Domino's Pizza Ford Saeks, Marketing Magic (2005), p. 16.
Give me a break,
give me a break;
break me off a piece of that
Kit Kat bar
Kit Kat 1986 Ken Shuldman (lyrics) and Michael A. Levine (music), DDB Worldwide Joe Tracy, Web Marketing Applied‎ (2000), p. 187.
Globo e você, tudo a ver. Rede Globo 1991 Guilherme Jorge de Rezende, Telejornalismo no Brasil: Um Perfil Editorial (2000), p. 37.
Good to the last drop. Maxwell House coffee 1926 Allegedly coined by Theodore Roosevelt in 1907, although the claim is dubious; adopted as Maxwell House's tagline in 1926. Isaac E. Lambert, The Public Accepts: Stories Behind Famous Trade-marks, Names and Slogans‎ (1941), p. 35.
Good things happen when Home Depot comes to town. The Home Depot 1993 Chris Roush, Inside Home Depot: How One Company Revolutionized an Industry Through the Relentless Pursuit of Growth. (1999), p. 130.
Got Milk? Cow's milk (for the California Milk Processor Board) 1993 Goodby Silverstein & Partners Margo Berman, Robyn Blakeman, The Brains Behind Great Ad Campaigns (2009), p. 160.
Growing and protecting your wealth. Prudential Financial Noel Capon, The Marketing Mavens (2007), p. 247.
Have it your way. Burger King 1973 BBDO Al Ries, Jack Trout, Marketing Warfare (2005), p. 159.
Have you had your break today? McDonald's 1995 Tena Clark Sheri McMillan, The Successful Trainer's Guide to Marketing (2001), p. 33.
Have You Met Life Today? Metropolitan Life 2001 Bonnie L. Drewniany, A. Jerome Jewler, Creative Strategy in Advertising (2007), p. 139.
Hello Tosh, gotta Toshiba? Toshiba 1984 Alan Bullock, ‎Stephen Trombley, The Norton Dictionary of Modern Thought‎ (1999), p. 11.
Home of the Whopper. Burger King 1957 Al Ries, Jack Trout, Marketing Warfare (2005), p. 163.
I want my MTV. MTV Mark Tungate, Media Monoliths: How Great Media Brands Thrive and Survive‎ (2004), p. 41.
I vant to eat your cereal! Count Chocula Andrews McMeel Publishing, From Abba to Zoom: A Pop Culture Encyclopedia of the Late 20th Century‎ (2005), p. 97.
I'd walk a mile for a Camel. Camel cigarettes 1921 Henry Hobhouse, Seeds of Wealth: Five Plants That Made Men Rich‎ (2006), p. 226.
I'm lovin' it. McDonald's 2003 Heye & Partner, an affiliate of DDB Worldwide Tom Altstiel, Jean Grow, Advertising Strategy: Creative Tactics from the Outside/In‎ (2006), p. 293.
If it doesn't get all over the place, it doesn't belong in your face. Carl's Jr. James Alburger, The Art of Voice Acting: The Craft and Business of Performing for Voiceover (2010), p. 126.
If PBS doesn't do it, who will? PBS Susan Tyler Eastman, ‎Douglas A. Ferguson, ‎Robert A. Klein, Media Promotion and Marketing for Broadcasting, Cable, and the Internet (2006), p. 253.
Imagination at Work. General Electric Mike Symes, Light Your Firebrand (2011), p. 122.
Is it live, or is it Memorex? Memorex video cassettes 1970s Richard D. Leppert, Susan McClary, Music and Society: The Politics of Composition, Performance, and Reception (2001), p. 174.
It's my way. Subway 1990 Thomas Riggs, Encyclopedia of Major Marketing Campaigns: Volume 2 (2006), p. 456.
It pays to advertise! Advertisements 1920s Dorothy L. Sayers for S.H. Benson's Mitzi Brunsdale, Dorothy L. Sayers (1990), p. 94.
It takes a licking and keeps on ticking. Timex Corporation 1956 William Harley Davidson, José R. De la Torre, Managing the Global Corporation: Case Studies in Strategy and Management (1989), p. 21.
It takes a tough man to make a tender chicken. Perdue 1972 Scali, McCabe & Sloves Robert F. Hartley, Marketing Successes, Historical to Present Day: What We Can Learn (1985), p. 171.
It wouldn't be home without Hellmann's. Hellmann's Janice Jorgensen, Encyclopedia of Consumer Brands: Consumable Products (1994), p. 253.
It's the Internet that logs onto you. SBC-Yahoo! DSL Jonathan Gabay, Gabay's Copywriters' Compendium - Revised & Updated Edition (2006), p. 598.
It's finger lickin' good. KFC Jacky Tai, Get a Name!: 10 Rules to Create A Great Brand Name (2010), p. 281.
It's Your ABC. Australian Broadcasting Corporation 1993 Humphrey McQueen, Temper Democratic: How Exceptional is Australia?‎ (1998), p. 95.
Ivory Soap - 9944/100% Pure. Ivory Soap 1882 Unknown employee of Procter & Gamble Julian Lewis Watkins, The 100 Greatest Advertisements: Who Wrote Them and What They Did‎ (1959), p. 7.
Just Do It. Nike 1988 Wieden & Kennedy Robert Goldman, Stephen Papson, Nike Culture: the Sign of the Swoosh‎ (1998), p. 19; authorship attributed to Wieden & Kennedy in Communication Arts (1988), p. 151.
Life is short. Stay awake for it! Caribou Coffee Brook Noel, Good Morning: 365 Positive Ways to Start Your Day (2008), p. 42.
Life tastes good. Coca-Cola 2001 Shel Holtz, Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! (2002). p. 174.
Like a good neighbor, State Farm is there. State Farm Insurance 1971 DDB Worldwide Richard Jackson Harris, A Cognitive Psychology of Mass Communication‎ (2004), p. 100.
Lipsmackin', thirstquenchin', acetastin', motivatin', goodbuzzin', cooltalkin', highwalkin', fastlivin', evergivin', coolfizzin' Pepsi. Pepsi 1973 Peter Gilbert, My Old Man's A Busman (2014), p. 145.
Live Mas. Taco Bell 2012 Arthur Asa Berger, Dictionary of Advertising and Marketing Concepts (2013), p. 127.
Low prices are just the beginning. The Home Depot Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32.
M'm! M'm! Good! Campbell's Soup 1931 James R. Gregory, The Best of Branding: Best Practices in Corporate Building (2004), p. 84.
Make It Real. Coca-Cola 2005 Patrick Hanlon, Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future (2006), p. 102.
Makin' it great! Pizza Hut Lynn Kirkland, Jerry Aldridge, Patricia Kuby, Integrating Environmental Print Across the Curriculum, Pre K-3‎ (2006), p. 41.
Maybe she's born with it. Maybe it's Maybelline. Maybelline 1991 Robin Andersen, Jonathan Gray, Battleground: The Media‎ (2008), p. 7.
Melts in your mouth, not in your hands. M&Ms 1954 Joël Glenn Brenner, The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, (1999), p. 172.
More saving. More doing. The Home Depot 2009 Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32.
My McDonald's. McDonald's 1997 Leo Burnett Eric Schlosser, Fast Food Nation: The Dark Side of the All-American Meal (2013), p. 50.
Nick Jr. is Just for Me! Nick Jr. David Buckingham, Small Screens: Television for Children (2002), p. 22.
Nobody can do it like McDonald's can. McDonald's 1979 Richard Lederer, Richard Dowis, The Write Way: The Spell Guide to Good Grammar and Usage (1995), p. 202.
Nobody does chicken like KFC. KFC Frédéric Beigbeder, Was £9.99 Now £6.99: A Novel (2003), p. 257.
Nothing outlasts the Energizer. It keeps going and going and going. Energizer batteries Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising‎ (1996), p. 45.
Obey your thirst. Sprite Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 263.
Oh, what a feeling! Toyota 1979 Donna Jean Umiker-Sebeok, Marketing and Semiotics: New Directions in the Study of Signs For Sale (1987), p. 524.
Once you go Mac, you'll never go back. Apple Inc. David A. LaBonte, Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistable (2009), p. 120.
Open Happiness. Coca-Cola 2009 Joeri Van Den Bergh, Mattias Behrer, How Cool Brands Stay Hot: Branding to Generation Y (2013), p. 226.
Pizza! Pizza! Little Caesars 1979 Arthur Agatston, The South Beach Diet Dining Guide: Your Reference Guide to Restaurants Across America (2005), p. 82.
Playing what we want. Jack FM 2002 Phylis Johnson, Second Life, Media, and the Other Society (2010), p. 150.
Pork. The Other White Meat. National Pork Board 1987 Bozell, Jacobs, Kenyon & Eckhardt Philip H. Dougherty, "ADVERTISING; Dressing Pork for Success", The New York Times (January 15, 1987).
Probably the best lager in the world. Carlsberg 1973 Saatchi & Saatchi

Jack S. Blocker, David M. Fahey, Ian R. Tyrrell, Alcohol and Temperance in Modern History: An International Encyclopedia (2003), p. 140.

Proud as a Peacock. NBC 1979 Alicia Duchak, A-Z of Modern America (2002), p. 220.
Put a tiger in your tank. Esso/Exxon Brian Ash, Tiger in Your Tank: The Anatomy of an Advertising Campaign (1969), p. 60.
Real. Coca-Cola 2003 Lonnie Bell, The Story of Coca-Cola (2003), p. 6.
So easy a caveman can do it. GEICO Laura Lowell, 42 Rules of Marketing (2007), p. 21.
Sometimes you feel like a nut, sometimes you don't. Peter Paul Almond Joy & Peter Paul Mounds 1953 Dancer-Fitzgerald-Sample Linda K. Fuller, Frank Hoffmann, Beulah B Ramirez, Chocolate Fads, Folklore & Fantasies: 1,000+ Chunks of Chocolate Information (1994), p. 60.
Taking Care of Business. Office Depot Arthur A. Winters, Peggy Fincher Winters, Carole Paul, Brandstand: Strategies for Retail Brand Building (2003), p. 148.
There's always room for Jell-O. Jell-O Frances Lareau, My Polish-American Mother (2011), p. 185.
The Best Place for Cartoons. Cartoon Network Cabletelevision Advertising Bureau, Cable Network Profiles: A Comprehensive Sales Guide to Basic Cable Networks (2001), p. 42.
The Coke Side of Life. Coca-Cola 2006 Jeffrey K. Johnson, American Advertising in Poland: A Study of Cultural Interactions Since 1990 (2008), p. 169.
The lion leaps from strength to strength. Peugeot 1980s J. Jonathan Gabay, Gabay's Copywriters' Compendium: The Definitive Creative Writer's Guide (2006), p. 602.
The mint with the hole. Polo Paul Copley, Marketing Communications Management: Concepts and Theories, Cases and Practices (2004), p. 338.
The pause that refreshes. Coca-Cola 1929 D'Arcy Co. Edward Collins Bursk, The world of business‎ (1962), p. 335.
The snack that smiles back. Goldfish Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart, Marketing: Real People, Real Choices (7th Edition) (2010), p. 248.
The way a sandwich should be. Subway Thomas Riggs, Encyclopedia of Major Marketing Campaigns: Volume 2 (2006), p. 456.
The world's local bank. HSBC Philip Kotler, Waldemar Pfoertsch, Ines Michi, B2B Brand Management (2006), p. 102.
There is no spit in Cremo! Cremo cigars by American Tobacco 1929 Radio campaign on the new Columbia Broadcasting Service (CBS); cited in Erik Barnouw, The Sponsor: Notes On a Modern Potentate, Oxford University Press, 1978, page 25, ISBN 0-19-502614-4.
Think outside the bun. Taco Bell 2001 Mark Burtman, Be the Least You Can Be: Getting the Most Out of Your Phentermine Based Weight Loss Program (2008), p. 22
Thousands of possibilities. Get yours. Best Buy Linda G. Tucker, Lockstep and Dance: Images of Black Men in Popular Culture (2007), p. 77
We do chicken right! KFC John T. Edge, Fried Chicken (2004).
We do it all for you. McDonald's 1975 Robert Goldman, Reading Ads Socially (1992), p. 97
We drink all we can. The rest we sell. Utica Club 1965 Doyle Dane Bernbach Art Direction‎ (1967), p. 133.
We love to see you smile. McDonald's 2000 DDB Chicago, an affiliate of DDB Worldwide Howard Cannon, Brian Tarcy, The Complete Idiot's Guide to Starting Your Own Restaurant (2001), p. 138; Thomas Riggs, Encyclopedia of Major Marketing Campaigns: Volume 2 (2006), p. 967-970.
What would you do for a Klondike bar? Isaly Dairy Company's Klondike bar 1984 Dwain Neilson Esmond, Can You Hear Me Now?: Young Adult Devotional (2004), p. 140.
When it absolutely, positively, has to be there overnight. Federal Express 1982 Ally & Gargano Steve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 136.
When you're at The Home Depot, you feel right at home. The Home Depot Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32.
Where a kid can be a kid. Chuck E. Cheese's Lawrence V. Bolar, Eradicating the Saggy Pants Syndrome in America (2013), p. 11.
Who could ask for anything more? Toyota 1985 Ronald Lampman Watts, Canada: The State of the Federation, 1989 (1989), p. 195.
With a name like Smuckers... it has to be good. Smuckers Cynthia S. Smith, Step-by-step Advertising (1984), p. 74.
You can do it. We can help. The Home Depot 2003 Larry D. Kelley, Donald W. Jugenheimer, Advertising Account Planning: Planning and Managing an IMC Campaign (2010), p. 126.
You can't top the copper top. Duracell Marcel Danesi, Why it Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (2008), p. 104.
You deserve a break today. McDonald's 1971 Needham, Harper & Steers Steve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 136.
You're in good hands with Allstate. Allstate Sidney J. Levy, Dennis W. Rook, Brands, Consumers, Symbols, & Research: Sidney J. Levy on Marketing (1999), p. 15.
You've got a lot to live, and Pepsi's got a lot to give. Pepsi 1969 BBDO Thomas Frank, The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism (1998), p. 179.
You got peanut butter in my chocolate!
You got chocolate in my peanut butter!
(Voiceover) Two great tastes that taste great together.
Reese's Peanut Butter Cups 1970 Andrew Hargadon, How Breakthroughs Happen: The Surprising Truth about how Companies Innovate‎ (2003), p. 56; reported in part in Andrew F. Smith, Encyclopedia of Junk Food and Fast Food‎ (2006), p. 228 (specifying date and attributing authorship to Ogilvy & Mather).

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