Advertising slogans
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Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product.
[edit] Sourced
| Slogan | Product | First use |
Author or Agency | Source and notes |
| An apple a day keeps the doctor away. | Apples | 1900s | Michael Pollan, The Botany of Desire (Random House, 2001), ISBN 0375501290, p. 22, cf. p. 9 & 50 | |
| Ivory Soap - 9944/100% Pure. | Ivory Soap | 1882 | Unknown employee of Procter & Gamble | Julian Lewis Watkins, The 100 Greatest Advertisements: Who Wrote Them and What They Did (1959), p. 7. |
| Good to the last drop. | Maxwell House coffee | 1926 | Allegedly coined by Theodore Roosevelt in 1907, although the claim is dubious; adopted as Maxwell House's tagline in 1926. | Isaac E. Lambert, The Public Accepts: Stories Behind Famous Trade-marks, Names and Slogans (1941), p. 35. |
| I'd walk a mile for a Camel. | Camel cigarettes | 1921 | Henry Hobhouse, Seeds of Wealth: Five Plants That Made Men Rich (2006), p. 226. | |
| The pause that refreshes. | Coca-Cola | 1929 | Edward Collins Bursk, The world of business (1962), p. 335. | |
| There is no spit in Cremo! | Cremo cigars by American Tobacco | 1929 | Radio campaign on the new Columbia Broadcasting Service (CBS); cited in Erik Barnouw, The Sponsor: Notes On a Modern Potentate, Oxford University Press, 1978, page 25, ISBN 0-19-502614-4. | |
| Breakfast of Champions | Wheaties | 1935 | Blackett-Sample-Gummert | Later "The Breakfast of Champions" into the 1990s; cited by Kurt Vonnegut eponymously in Breakfast of Champions (1973), preface: "The use of the identical expression as the title for this book is not intended to indicate an association with or sponsorship by General Mills, nor is it intended to disparage their fine product." |
| Melts in your mouth, not in your hands. | M&Ms | 1954 | Joël Glenn Brenner, The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, (1999), p. 172. | |
| It takes a licking and keeps on ticking. | Timex Corporation | 1956 | William Harley Davidson, José R. De la Torre, Managing the Global Corporation: Case Studies in Strategy and Management (1989), p. 21. | |
| We drink all we can. The rest we sell. | Utica Club | 1965 | Doyle Dane Bernbach | Art Direction (1967), p. 133. |
| A mind is a terrible thing to waste. | United Negro College Fund | 1970s | Young & Rubicam | George R. Bonner Jr., "Public-service advertising nears No. 1 ad pace in US", Christian Science Monitor (April 26, 1983), Business, p. 10. |
| It takes a tough man to make a tender chicken. | Perdue | 1972 | Scali, McCabe & Sloves | Robert F. Hartley, Marketing Successes, Historical to Present Day: What We Can Learn (1985), p. 171. |
| Between love and madness lies Obsession. | Calvin Klein's Obsession | 1985 | Robert Jackall and Janice M. Hirota, Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (2003), p. 212. | |
| The lion leaps from strength to strength. | Peugeot | 1980s | J. Jonathan Gabay, Gabay's Copywriters' Compendium: The Definitive Creative Writer's Guide (2006), p. 602. | |
| With a name like Smuckers... it has to be good. | Smuckers | Cynthia S. Smith, Step-by-step Advertising (1984), p. 74. | ||
| Obey your thirst. | Sprite | Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 263. | ||
| Be all that you can be. | United States Army | 1981-2001 | N. W. Ayer | Craig C. Pinder, Work Motivation: Theory, Issues, and Applications (1984), p. 50. |
| Is it live, or is it Memorex? | Memorex video cassettes | 1970s | Richard D. Leppert, Susan McClary, Music and Society: The Politics of Composition, Performance, and Reception (2001), p. 174. | |
| Sometimes you feel like a nut, sometimes you don't. | Peter Paul Almond Joy & Peter Paul Mounds | 1953 | Dancer-Fitzgerald-Sample | Linda K. Fuller, Frank Hoffmann, Beulah B Ramirez, Chocolate Fads, Folklore & Fantasies: 1,000+ Chunks of Chocolate Information (1994), p. 60. |
| So easy a caveman can do it. | GEICO | Laura Lowell, 42 Rules of Marketing (2007), p. 21. | ||
| Put a tiger in your tank. | Esso/Exxon | Brian Ash, Tiger in Your Tank: The Anatomy of an Advertising Campaign (1969), p. 60. | ||
| I want my MTV. | MTV | Mark Tungate, Media Monoliths: How Great Media Brands Thrive and Survive (2004), p. 41. | ||
| Nothing outlasts the Energizer. It keeps going and going and going. | Energizer batteries | Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 45. | ||
| Give me a break, give me a break; break me off a piece of that Kit Kat bar |
Kit Kat | 1986 | Ken Shuldman (lyrics) and Michael A. Levine (music), DDB Worldwide | Joe Tracy, Web Marketing Applied (2000), p. 187. |
| You got peanut butter in my chocolate! You got chocolate in my peanut butter! (Voiceover) Two great tastes that taste great together. |
Reese's Peanut Butter Cups | 1970 | Andrew Hargadon, How Breakthroughs Happen: The Surprising Truth about how Companies Innovate (2003), p. 56; reported in part in Andrew F. Smith, Encyclopedia of Junk Food and Fast Food (1006), p. 228 (specifying date and attributing authorship to Ogilvy & Mather). | |
| Just Do It. | Nike | 1988 | Robert Goldman, Stephen Papson, Nike Culture: the Sign of the Swoosh (1998), p. 19; authorship attributed to Wieden & Kennedy in Communication Arts (1988), p. 151. | |
| Like a good neighbor, State Farm is there. | State Farm Insurance | 1971 | DDB Worldwide | Richard Jackson Harris, A Cognitive Psychology of Mass Communication (2004), p. 100. |
| Maybe she's born with it. Maybe it's Maybelline. | Maybelline | 1991 | Robin Andersen, Jonathan Gray, Battleground: The Media (2008), p. 7. |
