Advertising slogans
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Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product.
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- It takes a tough man to make a tender chicken.
- Perdue (1972), Scali, McCabe & Sloves; reported in Robert F. Hartley, Marketing Successes, Historical to Present Day: What We Can Learn (1985), p. 171.
- With a name like Smuckers....it has to be good.
- Smuckers, reported in Cynthia S. Smith, Step-by-step Advertising (1984), p. 74.
- Between love and madness lies Obsession.
- Calvin Klein's Obsession (1985), reported in Robert Jackall and Janice M. Hirota, Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (2003), p. 212.
- The lion leaps from strength to strength.
- Peugeot, 1980s, reported in J. Jonathan Gabay, Gabay's Copywriters' Compendium: The Definitive Creative Writer's Guide (2006), p. 602.
- Obey your thirst.
- Sprite, reported in Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 263.
- A mind is a terrible thing to waste.
- United Negro College Fund, by Young & Rubicam (1970s), reported in George R. Bonner Jr., "Public-service advertising nears No. 1 ad pace in US", Christian Science Monitor (April 26, 1983), Business, p. 10.
- It takes a licking and keeps on ticking.
- Timex Corporation (1956), reported in William Harley Davidson, José R. De la Torre, Managing the Global Corporation: Case Studies in Strategy and Management (1989), p. 21.
- Be all that you can be.
- United States Army, 1981-2001, N. W. Ayer, reported in Craig C. Pinder, Work Motivation: Theory, Issues, and Applications (1984), p. 50.
- Is it live, or is it Memorex?
- Memorex video cassettes (1970s), reported in Richard D. Leppert, Susan McClary, Music and Society: The Politics of Composition, Performance, and Reception (2001), p. 174.
- Melts in your mouth, not in your hands.
- M&Ms (1954), reported in Joël Glenn Brenner, The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, (1999), p. 172.
- Sometimes you feel like a nut, sometimes you don't.
- Peter Paul Almond Joy & Peter Paul Mounds, 1953, Dancer-Fitzgerald-Sample, reported in Linda K. Fuller, Frank Hoffmann, Beulah B Ramirez, Chocolate Fads, Folklore & Fantasies: 1,000+ Chunks of Chocolate Information (1994), p. 60.
- There is no spit in Cremo!
- Cremo cigars by American Tobacco, radio campaign on the new Columbia Broadcasting Service (CBS) in 1929; cited in Erik Barnouw, The Sponsor: Notes On a Modern Potentate, Oxford University Press, 1978, page 25, ISBN 0-19-502614-4.
- So easy a caveman can do it.
- GEICO, reported in Laura Lowell, 42 Rules of Marketing (2007), p. 21.
- Put a tiger in your tank.
- Breakfast of Champions
- Wheaties, 1935, Blackett-Sample-Gummert (later The Breakfast of Champions into the 1990s)
- Cited by Kurt Vonnegut eponymously in Breakfast of Champions, preface: "The use of the identical expression as the title for this book is not intended to indicate an association with or sponsorship by General Mills, nor is it intended to disparage their fine product."
- We drink all we can. The rest we sell.
- Utica Club, 1965, Doyle Dane Bernbach; reported in Art Direction (1967), p. 133.
- I want my MTV.
- MTV, reported in Mark Tungate, Media Monoliths: How Great Media Brands Thrive and Survive (2004), p. 41.
- Nothing outlasts the Energizer. It keeps going and going and going.
- Energizer batteries, reported in Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 45.
- Good to the last drop.
- Maxwell House coffee (1926 - present); allegedly coined by Theodore Roosevelt in 1907, although the claim is dubious; adopted as Maxwell House's tagline in 1926. Reported in Isaac E. Lambert, The Public Accepts: Stories Behind Famous Trade-marks, Names and Slogans (1941), p. 35.
- I'd walk a mile for a Camel.
- Camel cigarettes (1921), reported in Henry Hobhouse, Seeds of Wealth: Five Plants That Made Men Rich (2006), p. 226.
- You got peanut butter in my chocolate!
You got chocolate in my peanut butter!
(Voiceover) Two great tastes that taste great together.- Reese's Peanut Butter Cups, 1970, reported in Andrew Hargadon, How Breakthroughs Happen: The Surprising Truth about how Companies Innovate (2003), p. 56; reported in part in Andrew F. Smith, Encyclopedia of Junk Food and Fast Food (1006), p. 228 (specifying date and attributing authorship to Ogilvy & Mather).
