Maxwell Maltz (March 10, 1889 – April 7, 1975) was an American cosmetic surgeon and author of Psycho-Cybernetics (1960), which was a system of ideas that he claimed could improve one's self-image. In turn, the person would lead a more successful and fulfilling life. He wrote several books, among which Psycho-Cybernetics was a long-time bestseller — influencing many subsequent self-help teachers.
Maltz, Maxwell, (1960). Psycho-Cybernetics: A New Way to Get More Living out of Life. Prentice-Hall. ISBN 9780671700751
- There is within each of us a "life-instinct," which is forever working toward health, happiness, and all that makes for more life for the individual.
- p. 12
- A human being always acts and feels and performs in accordance with what he imagines to be true about himself and his environment.
- p. 31