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- Nintendo has strong views on how we should run our company. We consider ourselves, above all else, as a gaming company. We believe other companies (in the console marketplace) see themselves primarily as technology companies.
- Nintendo was proud of when we introduced the D-pad with the NES, instead of arcade joysticks. Proud of two-player gaming on the NES and four-player gaming on Nintendo 64. Proud of the analog sticks, and rumble pak, and true 3D. We are proud we established portable gaming with Game Boy. All these advances are now industry standards. All make us proud. But I think we are most proud of this.
- About Nintendo DS
- Better technology is good, but technology's not enough. Today's consoles already offer fairly photorealistic expressions. Simply beefing up those graphics will not let most of us see a difference.
- About the strategy for Wii
- Nintendo is working on our next system, and that system will create a gaming revolution. Internal game development is underway. When the impact of the new home machine comes, our revolution will be there.
- Regarding the development of Wii, codenamed 'Revolution'
- I suppose I could give you a list of the technical specs. I believe you would like that, but I won't for a simple reason; they really don't matter. The time when horsepower alone made an important difference is over.
- Regarding the technical specifications for Wii
- We gave you DS, a new Game Boy, and new games to play on them, and now you say "we want a revolution". Well, we've got one.
- Referring to the Wii, codenamed 'Revolution'
- When you turn on Revolution and see the graphics, you will say, "Wow."
- Referring to the Wii, codenamed 'Revolution'
- One or two Wi-Fi games will be ready for launch. And, I am pushing our team to make sure Smash Bros. is one of them. That way, no matter where Reggie is, I can always beat him.
- Referring to the launch of the Wii
- The key here is not what you are playing, but how you'll be playing.
- This [the Wii] is the console where the big ideas can prevail over big budgets.
- It is my job to run a global company, but within my job, what still gives me the most satisfaction is seeing someone pick up a controller and finding surprise and delight. What touches their heart still touches my heart.
- I am busier, busier than ever and if I have to wait 30 seconds or 40 seconds or more for a game to load, often, I get frustrated. And sometimes, I just can not wait. And now that I know I can instantly stop or start playing my DS by just closing or opening the top, I think I am spoiled.
- Expanding the game audience with Wii means increasing the number of people in any household who are involved with games. Today, there are people who play, and people who do not. Wii will help destroy that wall between them.
- On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.
- The name came from the computer in the movie 2000: Space Odyssey. We thought that name was very cool. Also, this is what I looked like back then. [Points to picture of self, much younger, on a motorcycle] Like all game creators, I was extremely cool, too.
- Regarding HAL Laboratory
- People sometimes ask me what I did when I was hired at HAL. The answer is that I was a programmer. And an engineer. And a designer. And I marketed our games. I also ordered a lot of take-out food. And I helped clean up. And, it was all great fun.
- Even artists must know the business side of game development. After all, if a game never comes to market, there is very little chance of it making any money.
- One thing that has not changed--and will not change--is our nature as a form of entertainment. Like any other entertainment medium, we must create an emotional response in order to succeed. Laughter, fear, joy, anger, affection, surprise, and, most of all, pride of accomplishment. In the end, triggering these feelings from our players is the true judgment of our work. This is the bottom line measurement of success.
- Software sells hardware. People buy game systems to play the games they love.
- As we spend more time and money chasing exactly the same players, who are we leaving behind? Are we creating games just for each other? Do you have friends and family members who do not play video games? Well, why don't they.
- As any game developer knows, the three basic food groups are Fritos, Cheetos, and Doritos.