Benedetto Vigna
Appearance

Benedetto Vigna (born 10 April 1969) is an Italian physicist and businessman. He made a significant contribution to the development of microelectromechanical systems (MEMS), found in many modern electronic devices. He's best known for inventing the three-axis motion sensor, a technology initially designed for car airbags and later used for consoles and smartphones such as Wii and iPhone. He is the CEO of Ferrari since 2021.
Quotes
[edit]- Imagine an onion. The center is the people. The layer outside is the product. The external layer is the process. The process makes sense when you have a product, and it's only through the motivation of the people that you make a product. This is the way I see the company. And if you see the company this way, you have to start with the people.
- He Loves Speed, Hates Bureaucracy and Told Ferrari: Go Faster. wsj.com (15 April 2025). Retrieved on 20 April 2024.
- Strategy isn't something you define once and follow forever. It’s like a white line on the road: you keep adjusting.
- Driving with vision: Ferrari CEO Benedetto Vigna at SDA Bocconi. sdabocconi.it (15 April 2025). Retrieved on 30 September 2025.
- When you change the culture of a company, it's never a revolution. It's an evolution.
- Ferrari’s CEO has nearly doubled its share price since 2021—he credits smaller teams and cutting the company's "bureaucratic mass index". fortune.com (22 April 2024). Retrieved on 30 September 2025.

