Brooks Stevens
Clifford Brooks Stevens (June 7, 1911 – January 4, 1995) was an American industrial designer of home furnishings, appliances, automobiles, passenger railroad cars, and motorcycles, as well as a graphic designer and stylist. Stevens founded Brooks Stevens, Inc., headquartered in Allenton, Wisconsin.
Quotes
[edit]- Our whole economy is based on planned obsolescence, and everybody who can read without moving his lips should know it by now. We make good products, we induce people to buy them, and then next year we deliberately introduce something that will make those products old-fashioned, out of date, obsolete. ... It isn’t organized waste. It’s a sound contribution to the American economy.
- Quoted in Vance Packard, The Waste Makers (New York: David McKay Co., Inc., 1960) ch. 6
