Charo Santos-Concio
María Rosario "Charo" Navarro Santos-Concio (Tagalog: [ˈtʃaɾɔ ˈsɐntɔs ˈkɔnʃo]; born October 27, 1955) is a Filipino actress and former media executive. She is the host of Maalaala Mo Kaya, the longest running television drama anthology in the Philippines. From 2013 to 2015, she was the chief executive officer of ABS-CBN Corporation, the largest entertainment and media conglomerate in the Philippines. She is chief content officer and president of the ABS-CBN Network. Santos-Concio plays a role in TV and film production in the Philippines. As an actress, she is a talent of the conglomerate's and network's Star Magic.
Quotes
[edit]- “You never really retire from life. “What is that word? Wala sa vocabulary ko! (That's not in my vocabulary!) You never retire from life. You're gonna die if you retire from life. That's how I see it.”
- “That managing is different from leading. “I learned that the hard way. I used to look at the many tasks, but it's not just about doing the tasks. It's really about setting a vision, making sure there are goals to be met, making sure that you're able to communicate that vision, the goals. You walk the talk. Kasi (Because) you cannot be walking around and just preach and not live what you say.”
- “In times of crisis, the leader in you has to step up to the plate, and you take charge… Eventually, you gain the confidence… ‘Kaya ko ’to!,’ ("I can do this!") ‘Kinaya ko ’to!,’ ("I did this!") ‘Ah, kakayanin ko ito.’ ("Ah, I will be able to do this") Until you get that attitude, ‘Kakayanin ko ’to!’ Wala akong tatalikuran. ("I can do this! I have nothing to turn my back on.") Don’t be a quitter.”
- "That's how you continuously engage your audience because your audience is already on the digital platforms. I want to be able to still tell stories, give out my messages, in whatever form. Now it doesn't matter. It doesn't have the long-form like it used to be. Now it can be a 30-seconder, and you can give out your message."
- Charo Santos reflects on how the new generation of filmmakers are reshaping the landscape of storytelling ABS-CBN News | Toff C., Push Team | Published Dec 09, 2025 08:46 AM PHT
- “Seventy… such a beautiful number. Not a count of years passed but of blessings lived. Every wrinkle, every laugh line, every scar… each one tells a story of love, courage, and grace.”
- LOOK: Charo Santos marks 70th birthday with openness and gratitude ABS-CBN News | Nikka Sabio, Push Team | Published Oct 28, 2025 04:16 PM PHT
- "Since I am a storyteller and I really saw ABS-CBN (television network) as a playground for good storytelling, my driving force was the pursuit for excellence. You have to be excellent in everything that you do. So I was, ano ako eh, tinitingnan ko bawat detalye. (So I was—well, that’s really who I am—I look at every detail). Parang God is in the details talaga, don't take anything for granted.(It’s like ‘God is in the details,’ so never take anything for granted.)"
- Charo Santos reflects on the driving force that shaped her leadership during her tenure as ABS-CBN CEO ABS-CBN News | Toff C., Push Team | Published Sep 24, 2025 02:46 PM PHT
External links
[edit]
- I’m an ordinary mortal just having fun and following the desires of her heart, and just giving her best.
- I think it depends on your stage in life. When you’re young, there’s so much to look forward to. So many years ahead of you. So you aim high. You dream, you soar, and make sure you’re very clear about your goals.
- On dreaming big and aiming high vs. being content
- https://metro.style/metro-style/people/2025/4/23/charo-santos-concio-s-quotable-quotes-from-bianca-gonzalez-s-paano-ba-to-podcast-episode-2218
- In times of crisis, the leader in you has to step up to the plate, and you take charge… Eventually, you gain the confidence… ‘Kaya ko ’to!,’ ("I can do this!") ‘Kinaya ko ’to!,’ ("I did this!") ‘Ah, kakayanin ko ito.’ ("Ah, I will be able to do this") Until you get that attitude, ‘Kakayanin ko ’to!’ Wala akong tatalikuran. ("I can do this! I have nothing to turn my back on.") Don’t be a quitter.”
- On leadership and embracing a take-charge attitude
- https://metro.style/metro-style/people/2025/4/23/charo-santos-concio-s-quotable-quotes-from-bianca-gonzalez-s-paano-ba-to-podcast-episode-2218
- Alam mo yung values, you stand on, and then you listen to your heart. (You know the values you stand on, and then you listen to your heart.) I think that’s a good combination to guide you in life. Alam mo kung saan ka nakatayo. (You know where you stand.) ‘What are the non-negotiables for me? What are my boundaries?’ Kung sigurado ka du’n, na-define mo ’yun, (If you are sure of that, you define it,) in instances where sometimes you go through periods of self-doubt, or hindi mo sigurado (or you're unsure), ‘Do I turn left? Or, do I turn right? Or, do I go straight?’ You always have to, I think, have that stillness. Practice that stillness. Be reflective. Listen hard to what your heart is saying.”
- At the end of the day, you make the decisions. You choose what you want for your life. Nobody else will do that for you. However… it’s when you go with the flow, that’s when you discover life e and then you choose… The choices you make, the decisions that you make will define your destiny.
- Follow your passion. When you follow your passion, you do everything. You give your best, and you’re happy no matter how tiring it may be sometimes.
- You can’t have the light without looking at your wounds e. And I think you should always aspire for seeking that light. But you have to look at your wounds, so sa’kin complementary siya e (so to me it's complementary.) You don’t stay there. You look at your wounds and don’t stay in the dark. Be sure to go through the tunnel and see the light, so forever look at the light. But don’t ignore the shadow. Hindi mo makikita ’yung liwanag ’pag di ka dumaan sa dilim. (You won't see the light if you don't go through the darkness.)
- Make reflection a part of your life. One has to be reflective. You can’t just look at the light… take a look at the mirror also…. Tingnan mo rin 'yung salamin at tignan mo 'yung reflection na nakikita mo… You have to bring out that authentic self… Reflection is part of the integration of self… You have to dig deep, even as you are looking at the light. And when you dig deep, that’s when you see your wounds, your demons, the not-so-many good things about you, your truth that you cannot face. And it’s liberating. When you’re liberated, that’s when you see the light.
- You have to make a choice. You have to decide.
Happiness is a choice… It’s not the externals that will make you happy—it is what you feel inside you, ’yun ang lalabas ("That's what will come out). The externals will not define you, unfortunately. So reflection is part of integrating oneself.