Giorgio Armani

Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a distinctive character, and this is what people respond to, I believe.

Giorgio Armani (11 July 1934 – 4 September 2025) was an Italian fashion designer.

Quotes

• Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a distinctive character, and this is what people respond to, I believe.
  • As quoted in Interview Magazine (December 2008)

• Fashion is often about trends, whereas style is about more eternal qualities.
  • As quoted in "10 Questions: Giorgio Armani" by Arlene Hirst, Elle Decor (13 April 2009)

• Cretins are never elegant. Intelligent people, on the other hand, even with two rags on, dress with logic, so they are always elegant.
  • As quoted in Il Fatto Quotidiano (30 July 2014)

• I'd love for us all to slow down the cycle of collections, and produce less, but of better quality. It seems that designers are locked into a system of renewal that, for me, often seems arbitrary.
  • As quoted in "Giorgio Armani on billionaire bashing, throwaway culture – and choosing his successor" by Hannah Marriott, The Guardian (4 December 2014)

• The difference between style and fashion is quality.
  • As quoted in "Giorgio Armani Plays to His Strengths" by Arianne Nardo, Robb Report (9 April 2018)

• Elegance is not about being noticed, but about being remembered.
  • As quoted in La Repubblica (4 September 2025)

• Fashion is what is suggested and often better avoided, [while] style is what each person has and must preserve throughout their life.
  • As quoted in SKY (4 September 2025)