Rami Beracha

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Rami Beracha (Born December 3, 1961) is an Israeli venture capitalist, known as for over 15 years as managing partner at Pitango Venture Capital. He is also one of the founders of SOSA, a company based in New York and Israel that creates business links between global cities and Israeli startup ventures, and currently serves as its chairman. Since 1996, he has primarily invested in data networking and Enterprise infrastructure software. During his youth, he served in the IDF and was seriously injured in the First Lebanese War. Today, he is socially active in supporting non-profit organizations that serve IDF casualties and veterans of combat units.


  • "The world belongs to dreamers, but dreams are divided into two: your dreams and the dreams of others, know the difference and walk on yours."
  • "There is good news and bad news, the good news is that most of us will achieve what we chose to, the bad news - most of us did not make the right choice."
  • "The surrounding speak all the time, it speaks in sign language and can says things that we do not really want to hear, so you have to learn the language and read the terrain."
  • "The CEO's primary role is to look beyond the horizon, identify problems and be the first to say - Houston, We have a problem. A CEO who does not do this will end up with his board telling him, "We are Houston, and you have a problem."
  • "In our nature, we don't like going backwards and when we feel uncertain about our direction, we open a decision junction and see three possibilities: to continue straight, to turn right or turn left but we ignore the fourth option, which is no less relevant - to create a new way from the beginning."
  • "A good entrepreneur is an entrepreneur who knows what he is doing, it means, first and foremost, to make the right decisions in a reality of uncertainty and with partial information."
  • "After the injury, I realized that I could never be as I was, I had only two options: to be less good than I was in the past, or to become my own better version ... I decided on the latter."
  • "I was where they were and I was where they are now, but I was also where they have not yet been. There is one very, very fundamental and distinct intersection that one makes a choice: Am I now going to fly in heaven, or am going to be grounded and accept this story."
  • "At first I realized that I was not only adapting, but that I also began to enjoy the challenge that accompanied the injury. "

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