Xiaohongshu
Appearance

Xiaohongshu (XHS; Chinese: 小紅書 / 小红书; pinyin: Xiǎohóngshū; lit. 'little red book'), known in English as RedNote, is a Chinese social networking and e-commerce platform.
As of 2020, 70% of the platform's users are reportedly born after 1990, and nearly 70% of them are female. In January 2025, the app gained an influx of new users from the United States and other parts of the world due to the anticipated shutdown of TikTok's U.S. operations in accordance with the Protecting Americans from Foreign Adversary Controlled Applications Act. Xiaohongshu has been called "China's answer to Instagram".
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Quotes
[edit]- I read that some American youths believe people in China have freedom of belief. Some [had] even downloaded the Chinese phone apps Xiaohongshu (RedNote in English) [and] Weibo. Because I fled China to live in a free society, I found this situation baffling—even amusing.
- Lu Ren, "What RedNote and Weibo Do Not Tell You", Minghui (November 6, 2025)
External links
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Media related to Xiaohongshu on Wikimedia Commons
Encyclopedic article on Xiaohongshu on Wikipedia