Kazuo Hirai

We're not interested in gimmicks, clever rhetoric or conventional thinking.

Kazuo "Kaz" Hirai (平井一夫 Hirai Kazuo) (born December 22, 1960) was the President/CEO of Sony Computer Entertainment America Inc.

Sourced

• "So what does all this mean?......Riiiiiiiiiiidge Raaaaaaaaceeeeeeeeerrrrrrrrr!"

Sony press conference at E³ 2006, May 2006, as quoted in a Gamespot article.

• "It's Ridge Racer!... Riiiiiiiiiiidge Raaaaaaaaceeeeeeeeerrrrrrrrr!"

While demonstrating the PlayStation game Ridge Racer running on the PlayStation Portable, at the Sony press conference at E³ 2006, May 2006, YouTube Video.

• "The PLAYSTATION3 will retail for Five-Hundred-Ninety-Nine US Dollars."

Sony press conference at E³ 2006, May 2006, as quoted in a Gamespot article.

• "Some have said that the PSP is our answer to the (Nintendo) Game Boy. Well, here’s how we view the world: PSP will elevate portable entertainment out of the handheld gaming ghetto and Sony is the only company that can do it. We happily accept this challenge and, dare I say it, the baton has been passed."

Press conference for the US presentation of the Sony PlayStation Portable, January 2005, as quoted in a Calgary Sun article.

• "We're not interested in gimmicks, clever rhetoric or conventional thinking."

Sony press conference at E³ 2006, May 2006, as quoted in a EuroGamer.net transcript.

• "The next generation doesn't start until we say it does."

Sony press conference at E³ 2006, May 2006, as quoted in a CNN article.