Industrial design
From Wikiquote
Industrial design is an applied art whereby the aesthetics and usability of products may be improved.
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- If this car's shape can save 100 litres of fuel a year, it will have been worth making it look like a frog.
- Project leader Gunnar Ljungstrom about the Saab 92001[1]
- I don't think so, there's no one at McLaren who can weld that badly.
- Gordon Murray, designer of the McLaren F1, on if it would resemble the Ferrari F40.