- You can converge a toaster and refrigerator, but these things are probably not going to be pleasing to the user.
- During the Q & A session after an earnings call (2012-04-24)
- Cook was asked about converging touch- and mouse-based operating systems into one product, like Microsoft's Windows 8.
- Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear it.
- At Apple's 2013 Q1 earnings call (2013-01-23)
- iPad sales had been increasing at the expense of Mac sales.
- When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.
- At an Apple shareholder meeting in March 2014
- In response to a conservative interest group's request that Apple disclose the financial costs of its environmental initiatives, and to only take them on if they were profitable
- If there was a lot of emotion in my voice today, it's because we've all been waiting for this day for a long time. It felt so great, ... the people at this company are doing the best work of their lives, the best work that Apple has ever done.