Tim Cook

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Cook in January 2009 after MacWorld.

Tim Cook (born 1960-11-01) is an American business executive best known for his current role as CEO of Apple Inc. Before joining Apple in 1998, Cook also served as an executive at IBM and Compaq.


  • You can converge a toaster and refrigerator, but these things are probably not going to be pleasing to the user.
  • Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear it.
  • When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.
    • At an Apple shareholder meeting in March 2014
    • In response to a conservative interest group's request that Apple disclose the financial costs of its environmental initiatives, and to only take them on if they were profitable
  • If there was a lot of emotion in my voice today, it's because we've all been waiting for this day for a long time. It felt so great, ... the people at this company are doing the best work of their lives, the best work that Apple has ever done.

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