Adiat Disu
Adiat Safe Disu (born 1987) is an American, marketing communications executive in the fields of mass media, advertising, information technology, and consumer products. Her parents are Nigerian and Ghanaian.
Adiat Disu founded a multi-media marketing and advertising agency called Adirée, offering cross-cultural campaigns, content, and commerce–– retail sales services, with headquarters in New York.
Quotes
[edit]- Being able to nurture the womb (women) of Africa, was truly a honor, an experience I will never forget.
- I don’t have to rely on my own judgment which when you’re on the go- can be a disaster.
- Our goal is to make Africa a reference destination for luxury brands. Adiree observed the way Africa is seen and what happened for designers who associated with us during our Fashion Week
- The positive perception of African fashion is due to a couple of factors, and actors
- My dream for Africa is to promote our own fashion. The continent has many millionaires. They should be able to spend for fashion products right at home. It is a starting point for a process of responsibility for national brands
- Africa is everywhere. We are highlighting the fact that African fashion is something that not only inspires people on the continent or is of interest to people on the continent but it’s competitive globally
- Adirée has created this kind of trend where people are understanding [that] by creating Africa Fashion Week in [global] fashion capitals, you’re kind of bridging both worlds. You’re allowing these business transactions to happen or to be built on platform that everyone knows and loves, which is fashion
- I think what makes African fashion different from other fashion is the sustainability. … As much as we want to shy away from talking about the hardships and the economic disparities in Africa, at the end of the day it is still a developing continent
- They are teaching women how to be self-reliant and helping to develop their business skills by hiring them, helping them to create clothes. When you’re supporting designers from Africa who manufacture in Africa, it’s that sustainable impact that they are having
