Alexander Osterwalder

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Alexander Osterwalder at the Business of Software 2011 conference

Alexander Osterwalder (born 1974) is a Swiss business theorist, author and consultant, known for his work on business modeling and the development of the Business Model Canvas. He worked as a Senior Research Fellow back at the University of Lausanne.


  • Business models and value propositions expire like a yogurt in the fridge.
    • Alexander Osterwalder in foreword to: Stefanie Auge-Dickhut, ‎Bernhard Koye, ‎Axel Liebetrau (2015), Customer Value Generation in Banking: The Zurich Model of Customer-Centricity. p. ix

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