In Karl Marx's critique of political economy, commodity fetishism is the perception of the social relationships involved in production, not as relationships among people, but as economic relationships among the money and commodities exchanged in market trade.
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- World exhibitions are places of pilgrimage to the commodity fetish. ... World exhibitions glorify the exchange value of the commodity. They create a framework in which its use value becomes secondary. They are a school in which the masses, forcibly excluded from consumption, are imbued with the exchange value of commodities to the point of identifying with it.
- Walter Benjamin, "Paris, Capital of the Nineteenth Century", Arcades Project (Harvard University Press: 2002), pp. 17-18
- The commodity-form, and the value-relation of the products of labour within which it appears, have absolutely no connection with the physical nature of the commodity and the material relations arising out of this. It is nothing but the definite social relation between men themselves which assumes here, for them, the fantastic form of a relation between things. In order, therefore, to find an analogy we must take flight into the misty realm of religion. There the products of the human brain appear as autonomous figures endowed with a life of their own, which enter into relations both with each other and with the human race. So it is in the world of commodities with the products of men's hands. I call this the fetishism which attaches itself to the products of labour as soon as they are produced as commodities, and is therefore inseparable from the production of commodities.
- Capitalist power … is like one of those horrific modern bullets which do not simply pierce the flesh of the victim but explode inside her into a thousand different fragments. … The concept of fetishism is concerned with the explosion of power inside us, not as something that is distinct from the separation of doing and done (as in the concepts of 'ideology' and 'hegemony'), but as something that is integral to that separation. That separation does not just divide capitalists from workers, but explodes inside us, shaping every aspect of what we do and what we think, transforming every breath of our lives into a moment of class struggle.
- John Holloway, Change the World Without Taking Power (2002)