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Hiroshi Yamauchi

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Hiroshi Yamauchi 山内溥 (7 November 1927 - 19 September 2013) was the third president of Nintendo, famous for transforming Nintendo from a small hanafuda card making company in Japan to a multi-billion dollar video game company.

Due to inherent difficulties in translating Japanese to English, his quotations have been grossly misconstrued.[1]

Quotes

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  • I have been saying this for some time, but customers are not interested in grand games with higher-quality graphics and sound and epic stories. Only people who do not know the videogame business would advocate the release of next-generation machines when people are not interested in cutting-edge technologies.
  • "If we can increase the scope of the industry, we can re-energise the global market and lift Japan out of depression - that is Nintendo's mission.". Regarding lukewarm GameCube sales which had yielded the company's first reported operating loss in over 100 years, Yamauchi continued: "The DS represents a critical moment for Nintendo's success over the next two years. If it succeeds, we rise to the heavens, if it fails, we sink into hell."[2][3][4][1]
  • There are many people in the industry that know nothing about games. In particular, a large American company is trying to do engulf software houses with money, but I don't believe that will go well. It looks like they'll sell their game system next year, but we'll see the answer to that the following year.

Misattributed

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References

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  1. 1 2 http://www.ign.com/boards/threads/the-legend-of-zelda-board-off-topic-thread-depleted-uranium-edition.47958663/page-95#post-53096646
  2. ↑ Nikkei talks with Nintendo's Yamauchi and Iwata. GameScience. Archived from the original on January 27, 2006. Retrieved on May 27, 2014.
  3. ↑ Metts, Jonathan (February 13, 2004). Iwata, Yamauchi Speak Out on Nintendo DS. Nintendo Worldwide Report. Retrieved on May 27, 2014.
  4. ↑ Constantine, John. Rise to Heaven: Five Years of Nintendo DS. 1UP.com. Retrieved on 27 May 2014.
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