Hiroshi Yamauchi

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Hiroshi Yamauchi 山内溥 (7 November 1927 - 19 September 2013) was the third president of Nintendo, famous for transforming Nintendo from a small hanafuda card making company in Japan to a multi-billion dollar video game company.

Due to inherent difficulties in translating Japanese to English, his quotations have been grossly misconstrued.[1]


  • I have been saying this for some time, but customers are not interested in grand games with higher-quality graphics and sound and epic stories. Only people who do not know the videogame business would advocate the release of next-generation machines when people are not interested in cutting-edge technologies.
  • "If we can increase the scope of the industry, we can re-energise the global market and lift Japan out of depression - that is Nintendo's mission.". Regarding lukewarm GameCube sales which had yielded the company's first reported operating loss in over 100 years, Yamauchi continued: "The DS represents a critical moment for Nintendo's success over the next two years. If it succeeds, we rise to the heavens, if it fails, we sink into hell."[2][3][4][1]
  • There are many people in the industry that know nothing about games. In particular, a large American company is trying to do engulf software houses with money, but I don't believe that will go well. It looks like they'll sell their game system next year, but we'll see the answer to that the following year.



  1. a b http://www.ign.com/boards/threads/the-legend-of-zelda-board-off-topic-thread-depleted-uranium-edition.47958663/page-95#post-53096646
  2. Nikkei talks with Nintendo's Yamauchi and Iwata. GameScience. Archived from the original on January 27, 2006. Retrieved on May 27, 2014.
  3. Metts, Jonathan (February 13, 2004). Iwata, Yamauchi Speak Out on Nintendo DS. Nintendo Worldwide Report. Retrieved on May 27, 2014.
  4. Constantine, John. Rise to Heaven: Five Years of Nintendo DS. 1UP.com. Retrieved on 27 May 2014.

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