Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. … Apple's been very fortunate in that it's introduced a few of these.
Anyone privy to the release of the iPhone is going to hold on to their current device as long as they possibly can, all but Scotch taping their devices together so that they can crawl over the finish line and into the loving arms of a shiny new iPhone. (Oh, you know the box is gonna be sexy.)
I think there's almost a belligerence - people are frustrated with their manufactured environment. We tend to assume the problem is with us, and not with the products we're trying to use. In other words, when our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole."
Jonathan Ive, speaking about the iPhone upon its introduction, in "TIME Magazine" (January 2007).
Yeah, you'll be the coolest person in the room when you pull one out and show it around, but that gets old fast when three other people have them and one person somehow has one that glows in the dark.