Justine Burns

Justine Burns is a South African economist who is director of the School of Economics at the University of Cape Town (UCT), where she is also a professor. She is a research associate at the university's Southern Africa Labour and Development Research Unit (SALDRU) and Research Unit in Behavioural Economics and Neuroeconomics (RUBEN).

Quotes

• Organizations depend on a happy customer base for sustainable growth and long-term success.
• Hire for character, then focus on training
• Treat your customers as an extension of your company
• Setting goals and working toward them keep employees driven to succeed. Where possible, extend goal setting to customer-service by setting up a system of daily benchmarks or gamifying the process.
  • [1]
• I am a behavioural economist, working on issues of identity, discrimination, trust, social cohesion and collective action.
  • [2]
• I examine the impact of racial identity on behaviour in trust games played by White, Black and Coloured high school students in South Africa.
  • [3]