Massimo Vignelli

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Massimo Vignelli (2009)

Massimo Vignelli (January 10, 1931 – May 27, 2014) was an Italian designer who worked (together with his wife, the architect and designer Lella Vignelli) in a number of areas including packaging, housewares, furniture, public signage, architecture, and interior design.

Quotes[edit]

  • It is not enough that something — a chair, an exhibition, a book, a magazine — looks good and is well designed. The 'why' and the 'how', the very process of design itself, must be equally evident and quite beyond the tyranny of individual taste.
  • We like design to be visually powerful, intellectually elegant, and above all, timeless.
  • It’s a matter of discipline, and it starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. It’s really more about logic than imagination.
    • The Vignellis, Julie V. Lovine, New York Magazine, October 18, 2007
  • In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest. So come and see A Few Basic Typefaces.
    • poster advertising the School of Visual Arts’ “third in a series of exhibitions honoring the great visual communicators of our time.” February 22 to March 8, 1991 at the Visual Arts Museum; exhibition of the 'basic' typefaces Vignelli famously used for all projects. Poster reproduced in The Vignelli Canon, pg29 (2010). Vignelli comments further in the Canon retrospective that:
  • As I said, at the time [1991], if all people doing desktop publishing were doctors we would all be dead! Typefaces experienced an incredible explosion. The computer allowed anybody to design new typefaces and that became one of the biggest visual pollution of all times. … I still believe that most typefaces are designed for commercial reasons, just to make money or for identity purposes. In reality the number of good typefaces is rather limited and most of the new ones are elaborations on pre-existing faces. Personally, I can get along well with a half a dozen, to which I can add another half a dozen, but probably no more.

Quotes about Vignelli[edit]

  • I learned an enormous amount from Massimo about how to be a good designer. But I learned how to be a successful designer from Lella.
  • The most remarkable thing is their consistency. There’s no sense of the passage of time. Their work is not trapped in a style.

See also[edit]

External links[edit]

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