Maxim Behar

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Maxim Behar in 2010

Maxim Behar (born December 10, 1955) is a Bulgarian diplomat, journalist, and PR expert. He is the author of The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR (2019).


  • Public Relations is the most dynamic business in the world.
    • “Public Relations is the most dynamic business in the world,” says Maxim Behar, [1], Business Review, February 2016
  • We, PR experts, are no longer advisers. We should be ready to become final decision makers with all responsibilities...This is happening as a result of the global PR revolution.
    • "Podcast: Maxim Behar On The Global PR Revolution,"[2], Holmes Report, November 2019

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