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Neuro-linguistic programming (NLP) is a field of study of the human world and subjective psychology, originated by Richard Bandler and John Grinder.
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- You want to become competent at whatever you do. That does not mean to get phobics, who shake in their boots while their blood pressure blows through the roof, to believe, "This is not fear." The object is to get them to stay calm and alert, and to stay in their own lane, and to drive across the bridge, which remains standing.
- Richard Bandler, Time for a Change, 1993, p. 2–5
- Ask yourself; "Can we build better?" To build those things we have to be able to suspend whatever belief system we already have. Keep it out of the way... Those things get very, very personal. We're talking about basic beliefs regarding human capability. Here's the only truth about that. Nobody knows.
- ibid., pp. 2–5
- We have presented these patterns as explicitly and systematically as we can, in order to make it easy for you to learn them. We have presented them in great detail, and warned you about all the mistakes we and others have made with them, to make it hard for you to use them inappropriately. Once you have taken the time to learn these methods thoroughly, you can become more flexible and artistic in utilizing them with clients, with confidence that your behavior will remain systematic and effective.
- Steve and Connierae Andreas, Change your mind and keep the Change, 1987, pp. x–xi
- The study of the structure of subjective experience.
- Bandler, Grinder, also the subtitle of Neuro-Linguistic Programming: Volume I (1980) by Robert Dilts
- An attitude and a methodology that leaves behind a trail of techniques.
- Bandler 
- [Milton Erickson] does not translate unconscious communication into conscious form. Whatever the patient says in metaphoric form, Erickson responds [matches] in kind. By parables, by interpersonal action, and by directives, he works within the metaphor to bring about change. He seems to feel that the depth and swiftness of that change can be prevented if the person suffers a translation of the communication.
- Haley, Uncommon therapy, 1973 + 1986, p. 28