Rory Sutherland
Rory Sutherland (born 12 November 1965) is a British advertising executive. He is the vice chairman of the Ogilvy & Mather group of companies. He writes a fortnightly column in The Spectator and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense.
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Quotes
[edit]- 20% of bees...ignore the waggle dance. Their purpose is to have a high chance of a failed journey, but a small chance of a massive shareable upside.
- Most company mergers fail, so let's not be absolutely naive about the benefits of scale.
- The greater value of digital to the wider organisation may be experimentation. It may be discovering things about human behaviour and preferences.
- There’s always a trade off between short-term efficiency through exploiting what you already know, and long-term resilience and success through exploring what you don’t yet know or finding out what’s changed.
- This is obviously biased, [but] I think financial and procurement entities are a bit dodgy. They can always claim the credit for a reduction in cost, but they never get blamed for a missed opportunity. Does that seem fair?
- All Elon needs to do is create a solar-charged Tesla motorhome or trailer with a 200kWh battery, Starlink internet access and an incinerator toilet and this separation of house and land ownership becomes feasible. Woodlands, carparks, farms — all become potential residential land. You can deliver a home in a day, rather than months. You can manufacture them in the way we make cars, as Buckminster Fuller always intended. And you can move house without moving out of your house.
- I would argue that there is no objective perception of value whatsoever. Our valuation of something is internally constructed. It’s a product of internal perception and is, therefore, the product of mental processes which are highly influenced by context…Nothing is context-independent and, therefore, nothing can be completely marketing-free.
- Quite simply, the experience of adopting any new technology is the opposite of having children. Children are a massive pain to begin with, but 20 years later they finally become entertaining and useful; technology is often entertaining and useful to begin with, but 20 years later it becomes a massive pain.
