Werner Erhard (60 Minutes)

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Werner Erhard is an investigative journalism piece by 60 Minutes about Werner Erhard. It was hosted by journalist Ed Bradley of CBS News and broadcast on CBS in the United States on March 3, 1991.


  • The “60 Minutes” segment was filled with so many factual discrepancies that the transcript was made unavailable with this disclaimer: “This segment has been deleted at the request of CBS News for legal or copyright reasons.”
    • Suzanne Snider, Believer Magazine, 2003


Alphabetized by author
  • In a nutshell, Erhard's message was this: If you are in a rut, the problem isn't your parents, your boss or the system, it's you. Take responsibility, Erhard said, and you can transform your life overnight.
  • Who was the role model, the living example of what the est Training could do? Who else but Werner Erhard, a man some of his employees say, thought of himself, as god.
  • There is only one appropriate response to these allegations, to heal and restore my family. And that is what I will do. To respond to the accusations at this time, would only further publicly exploit my family, and there has already been enough of that.
    • Werner Erhard


Alphabetized by author
  • Werner Erhard, last sighted in Costa Rica, has dropped his megabucks libel suit against CBS' 60 Minutes, which did a number on him about a year ago. Nice guy that he is, he sent checks for $100 to each of the 20 defendants to cover the filing fee they had to pay to answer his charges of 'a conspiracy to defame and ruin me'.
  • 60 Minutes was about to air a story in which one of Erhard's daughters claimed he had molested her and raped her sister. (Erhard denied the allegations, and the daughter later said that a journalist induced her to make them with the promise of a million-dollar book deal.) The IRS was taking an interest in an elaborate system of companies that Erhard's lawyer Harry Margolis had set up for him. (One of Erhard's lawyers says that Erhard and the IRS have resolved their differences.) The implication in the media was that Erhard simply fled to avoid these troubles.
  • After an hour of 60 Minutes, Erhard was as dead as Audi. One might have thought that Werner Erhard, the company, was beyond saving. Not true. The name was destroyed, but not the company.
    • Al Ries (2007). Focus: The Future of Your Company Depends on It. HarperBusiness. p. 164. ISBN 978-0060799908. 

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