Yemisi Akinbobola

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Yemisi Akinbobola is a Nigerian media entrepreneur, academic, and co-winner of the CNN African Journalist Award 2016 in sports.

Yemisi Akinbobola in 2019


  • I would like to see journalism in some countries on the conticontinentnent and embrace the full potentials of new technology. There’s so much we can be doing with things like virtual reality and data – though for us to really explore the full potential of data journalism, we need more open data, and better application of the Freedom of Information Act.
  • I have had instances where men try to help but end up being patronizing. The sad reality especially as a female entrepreneur is that people are less willing to invest in you because you are a woman. But it should not stop you. I try to show my daughters that they should grow up not letting their gender be an obstacle to what they really want to do.
  • A natural extension of our work is to contribute to journalism training in Africa, so we will also be introducing online training materials covering a variety of areas relevant to online journalism,
  • An explicit call to the global media, especially African ones, to cover global issues without bias or discrimination, such as gender equality, culture and gender, as well as issues of the environment and global peace.
  • I think there is a question of reviewing how we do journalism, for example, the focus on balance and simply presenting the facts has not really helped the current political environment. It is not just enough to present both sides anymore.So trust is not necessarily always about not trusting the facts. But more on not trusting what each media represents.
  • In the wake of campaigns like the #MeToo movement, and gender pay gap scandals, networks like the African Women in the Media are important, not just so we women in the media can connect and support each other, but so we can initiate change
  • The Pitch Zone for us at AWiM is our way of putting words into action. Our research shows that allocation of resources to produce stories are often gendered in newsrooms. The reporting grant is our way of ensuring that women in media have the opportunity to produce the kind of stories that will give them the visibility and recognition they deserve

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