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Video

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When you see yourself on video, do you like what you see? I've yet to meet someone who says yes.
- Susan Morem (2009).

Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media.

Quotes

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Video killed the radio star. ~ The Buggles (1980).
Prior to tape recording technology, most television programs were broadcast live with no recording or archiving. Film was used for some events and broadcasts, but it was expensive. This fundamentally changed the approach of television stations, enabling them to record shows, and also to archive and re-broadcast them as repeats.
However, VCRs also shook up the entertainment industry in other ways. Actors and writers went on strike in 1985 over the percentage paid to them for work released on video.
VCRs were also blamed for reducing movie theatre attendance and putting a damper on box-office takings over the 1985 summer season. ~ Allan Foster (2016))
Of the seventeen OAVs released during 1984, six were "general" and eleven were pornographic. In 1985, after the viability of the direct-video market for action-adventure anime had been established, the total was 28 action-adventure titles to just another eleven porno titles. The Japanese domestic OAV market has grown accordingly, over the past decade, with 1997's output of 162 "general" titles and 62 erotic titles (including some multiple volumes of series) being about the average ratio. ~ Fred Patten
The cult of appearances not only is the defining characteristic of national politics in the United States, but it is also nourished by the language and techniques of photo/video imagery. Aware of cultural trends, the current leadership of the antiabortion movement has made a conscious strategic shift from religious discourses and authorities to medicotechnical ones, in its effort to win over the courts, the legislatures, and popular hearts and minds. But the vehicle for this shift is not organized medicine directly but mass culture and its diffusion into reproductive technology through the video display terminal. ~ Rosalind Pollack Petchesky
The launch of cable television redefined television in the 1980s. While there was an obvious audience for 24-hour news and movies, making CNN and HBO almost sure-things from launch, music videos weren't looked upon as having much value at all. When MTV launched with cheap music videos, nobody anticipated that it would revolutionise entertainment. ~ Cameron Williams
Blockbuster’s early value proposition when it opened its first store 25 years ago was relatively revolutionary, as it provided consumers local access to thousands of movie titles all in one place. It was by no means the first video rental company, but it achieved scale in a way no one else did. ~ Ryan Lawler
Video director at work.
  • Every day, there's another story about fiber-optic technology, 500 channels, video on demand,' says Greg Fairbanks, (Blockbuster's) chief financial officer. Those developments may someday allow viewers to choose from hundreds of movies that would be delivered to TVs over cable or phone lines at any time. That could eliminate the need for a trip to the video store — and, to hear some tell it, eliminate Blockbuster. 'But those stories just complicate our story.
  • Prior to tape recording technology, most television programs were broadcast live with no recording or archiving. Film was used for some events and broadcasts, but it was expensive. This fundamentally changed the approach of television stations, enabling them to record shows, and also to archive and re-broadcast them as repeats.
    However, VCRs also shook up the entertainment industry in other ways. Actors and writers went on strike in 1985 over the percentage paid to them for work released on video.
    VCRs were also blamed for reducing movie theatre attendance and putting a damper on box-office takings over the 1985 summer season.
  • In 1981, only 3% of Australian households (or 150,000 homes) had a VCR. That number rose quickly, and by 1993 80% of Australian households (4.5 million homes) had a VCR.
    One reason for the rapid uptake was the dramatic drop in price of VCR technology. In 1976, the average price of a VCR was A$4,684 (A$8,838 in today’s dollars). By 1993, the average price was less than 10% of the 1976 price, at A$446 (A$842 in today’s money).
    The number of movies available also skyrocketed, from a measly two films in 1978 to 33,000 titles in 1993.
  • Every video I'm in, every magazine cover, they stretch you; they make you perfect. It's not real life.
    • Lady Gaga, in: Amber L. Davisson (2013). Lady Gaga and the Remaking of Celebrity Culture. p. 162
  • Blockbuster’s early value proposition when it opened its first store 25 years ago was relatively revolutionary, as it provided consumers local access to thousands of movie titles all in one place. It was by no means the first video rental company, but it achieved scale in a way no one else did, using its vast reach to dominate the video rental landscape and drive hundreds of local mom-and-pop video stores out of business. For many, Blockbuster provided the convenience of a one-stop shop for nearly any video title one would hope to watch. But over the years, viewers and viewing habits have changed in a way that made Blockbuster less relevant. It’s no longer enough to provide users with a way to get content from a store down the street; nowadays, they want access to that content in their living rooms. At first the mail, and then online video gave them that access.
  • When you see yourself on video, do you like what you see? I've yet to meet someone who says yes.
    • Susan Morem (2009). How to Gain the Professional Edge, Second Edition, p. 45.
  • When the first anime-genre videos were released in 1990-91 through mail order and direct sales to the comic-book fandom specialty stores, it was understood by this market that these were animated equivalents of movies like The Terminator and Die Hard, full of explosions, blood-'n-guts, adult dialogue, and often a brief risqué nude scene. Around 1994 the anime videos expanded into the major video mass-market chains and became accessible to the general public, which tends to assume automatically that all animated cartoons are safe for children. This resulted in the necessity for warning advisories on the video boxes such as "Contains violence and nudity;" "Contains brief nudity and mature situations. Parental discretion advised;" and, "Recommended for Mature Viewers." But these did not yet include explicit sexual titles.
  • Japanese animated explicitly adult cartoons developed along with the general animated Direct-to-video market. The first Japanese Original Animated Video (OAV) title was a science-fiction drama, Dallos, released in December 1983. The third OAV release, on February 21, 1984, was Lolita Anime I: Yuki no Kurenai Kesho * Shojo Bara Kei (freely translated, Crimson Cosmetic on the Snow * Young Girls' Rose Punishment). This half-hour video, first in the short-lived Wonder Kids erotic anime series, consisted of two 15-minute dramas of rape and sadistic sexual torture/murder of schoolgirls, whose spirits exact a gruesome supernatural vengeance. Of the seventeen OAVs released during 1984, six were "general" and eleven were pornographic. In 1985, after the viability of the direct-video market for action-adventure anime had been established, the total was 28 action-adventure titles to just another eleven porno titles. The Japanese domestic OAV market has grown accordingly, over the past decade, with 1997's output of 162 "general" titles and 62 erotic titles (including some multiple volumes of series) being about the average ratio.
  • Beginning with the 1984 presidential campaign, the neoconservative Reagan administration and the Christian Right accelerated their use of television and video imagery to capture political discourse- and power. Along with a new series of "Ron and Nancy" commercials, the Reverend Pat Robertson's "700 Club" (a kind of right-wing talk show), and a resurgence of Good versus Evil kiddie cartoons, American television and video viewers were bombarded with the newest "pro life" propaganda piece, The Silent Scream. The Silent Scream marked a dramatic shift in the contest over abortion imagery. With formidable cunning, it translated the still and by-now stale images of fetus as "baby" into real-time video, thus (1) giving those images an immediate interface with the electronic media; (2) transforming antiabortion rhetoric from a mainly religious/mystical to a medical/technological mode; and (3) bringing the fetal image "to life. "On major network television the fetus rose to instant stardom, as The Silent Scream and its impresario, Dr. Bernard Nathanson, were aired at least five different times in one month, and one well-known reporter, holding up a fetus in a jar before 10 million viewers, announced: "This thing being aborted, this potential person, sure looks like a baby!
    This statement is more than just propaganda; it encapsulates the "politics of style" dominating late capitalist culture, transforming "surface impressions" into the "whole message." The cult of appearances not only is the defining characteristic of national politics in the United States, but it is also nourished by the language and techniques of photo/video imagery. Aware of cultural trends, the current leadership of the antiabortion movement has made a conscious strategic shift from religious discourses and authorities to medicotechnical ones, in its effort to win over the courts, the legislatures, and popular hearts and minds. But the vehicle for this shift is not organized medicine directly but mass culture and its diffusion into reproductive technology through the video display terminal.
  • All of the books in the world contain no more information than is broadcast as video in a single large American city in a single year. Not all bits have equal value.
    • Carl Sagan & P.K. Ahnelt, (1998). "The photoreceptor mosaic." Eye 12(3B):531–540; as cited in: Stefan Winkler (2013). Digital Video Quality: Vision Models and Metrics. p. 138
  • Just as the spinning and gathering of wool serve as the raw material for a weave, so the artist working with video selects images to serve as the basic substance of the work. All technology, in its capacity to instantly reproduce, store, and retrieve information, has moved continually in a direction that seeks to free us from laboring with our hands by giving us greater conceptual freedom to organize, select, and judge.
  • Video killed the radio star.
    • The Buggles "Video Killed the Radio Star" in: The Age of Plastic (1980)
  • When I started in video I was one of two or three dozen video artists in 1970. And now, to paraphrase Andy Warhol, everyone's a video artist. Video, through your cellphone and camcorder, has become a form of speech, and speech is not James Joyce. It's great, and to be celebrated, but it has to find its own level.
  • Music videos were in short supply at the beginning of the 80s, so MTV played whatever they could get their hands on. Many record companies in America didn’t believe in MTV and weren’t willing to provide music videos at their own cost. A bulk of the music videos MTV played came from Europe where record companies made short promotional films for their artists to be played on video jukeboxes - a popular new piece of technology at the time. With only 250 music videos being played over a 24-hour period, the early artists of MTV got a lot of exposure thanks to a combination of repetition and desperation.
  • For all the power of video and film, I am not giving up my pen. I am just much more likely to try to link essays to webcasts or videos. The best way for these two media to move forward, to inform and make change, is in tandem; together they are more than the sum of their parts.
  • By 1990, movies were either rented or sold at much more reasonable prices directly to consumers (known as sell-through). Video rentals reached a plateau, but video sell-through sales continued to grow. By 1992, the value of video sell-through sales exceeded the domestic theatrical box office for the first time. Home video caused a significant downward shift in the box office; for instance, the domestic box office represented 80% of studio revenues in 1980, but by 1992 it decreased to no more than 25%.

See also

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