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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. -- - Steve Jobs, 1989.

A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration.

CONTENT : A - F , G - L , M - R , S - Z , See also , External links


Quotes are arranged alphabetically by author

A - F[edit]

  • The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
  • Everybody knows by now, all businessmen are completely full of shit; just the worst kind of low-life, criminal, cocksuckers you could ever wanna' run into – a fuckin' piece of shit businessman. And the proof of it, the proof of it is, they don't even trust each other. They don't trust one another. When a business man sits down to negotiate a deal, the first thing he does is to automatically assume that the other guy is a complete lying prick who's trying to fuck him outta his money. So he's gotta do everything he can to fuck the other guy a little bit faster and a little bit harder. And he's gotta do it with a big smile on his face. You know that big, bullshit businessman smile? And if you're a customer – Whoah! – that's when you get the really big smile. Customer always gets that really big smile, as the businessman carefully positions himself directly behind the customer, and unzips his pants, and proceeds to service...the...account. 'I am servicing this account. This customer needs service.' Now you know what they mean. Now you know what they mean when they say, 'We specialize in customer service.' Whoever coined the phrase 'let the buyer beware' was probably bleeding from the asshole. That's business.
  • We had to be able to make a decision like that, without reprocessing all of our learning. So we take a small slice of information and a profile of the customer, set up a promotion, prime up the customer's history, and wait for the events. It primes up just the right amount of information in real time... [A system like that,] might not be as precise, but it would be statistically good enough. Maybe it would be wrong five percent of the time, but that's okay. It would be more like making judgment calls.
    • Sumit Chowdhury In: Vivek Ranadive, ‎Kevin Maney (2011) The Two-Second Advantage: How We Succeed by Anticipating the Future--Just Enough. p. 109-10
  • We contest the conclusions of scholars such as Tushman and Anderson (1986), who have argued that incumbent firms are most threatened by attacking entrants when the innovation in question destroys, or does not build upon, the competence of the firm. We observe that established firms, though often at great cost, have led their industries in developing critical competence-destroying technologies, when the new technology was needed to meet existing customers’ demands.... Our findings support many of the conclusions of the resource dependence theorists, who contend that a firm's scope for strategic change is strongly bounded by the interests of external entities (customers, in this study) who provide the resources the firm needs to survive.
    • Clayton M. Christensen, Bower, J.L. (1996) "Customer power, strategic investment, and the failure of leading firms", Strategic Management Journal, Vol. 17(3), p. 212)
  • When Henry Ford said, "The customer can have a car in any color as long as it's black," he was not joking.
    • Peter Drucker, MANAGEMENT: Tasks, Responsibilities, Practices (1973), Chapter 17, pg.209

G - L[edit]

  • Somewhere in the past. organizations were quite simple, and 'doing business' consisted of buying raw material from suppliers, converting into products, and selling it to customers... For the most part owner-entrepreneurs founded such simple business and worked along with members of their families. The family-dominated business still accounts for a large portion of the business start today.
  • Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
  • Delighted customers are the only advertisement everyone believes.
  • Your product is a starting point. A loyal customer is the goal.
  • If customers leave without a purchase, you have not failed. But if customers leave without a smile, you have.
  • The right measure is not how many customers you've got, but how closely you hold them.
  • Customers can be asked about a products evolution, but not its revolution.
  • Industrial design keeps the customer happy, his client in the black and the designer busy.
    • Raymond Loewy (ca. 1949); Cited in: Paul Greenhalgh (1993) Quotations and Sources on Design and the Decorative Arts. p. 117

M - R[edit]

  • Think about it: if you were running a multi-million dollar company, and your database of customer information was stolen, would you want to tell your clients? No. Most [US] companies did not until the laws required them to. It's in the best interest of organisations - when they're attacked and information is stolen - to tell nobody.
  • As far as the customer is concerned, the interface is the product.

S - Z[edit]

  • Organizations are defined from the inside out: they are described by who reports to whom, by departments and processes and matrices and perks. A business, on the other hand, is defined from the outside in by markets, suppliers, customers, and competitors.
    • Thomas A. Stewart, American business writer, management consultant. 'Introduction to the Paperback Edition', Intellectual Capital: The New Wealth of Organizations (1998).
  • Pan Am takes good care of you. Marks & Spencer loves you. Securicor cares. I.B.M. says the customer is king. At Amstrad, we only want your money!
    • Alan Sugar Quoted in the New York Times, September 28, 1987, from an earlier public speech.
  • The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.
  • Users can work with analysts and object designers to formulate and tune system requirements. People from business, analytical and object design disciplines can come together, learn from each other and generate meaningful descriptions of systems that are to be built. Each participant and each project has slightly different concerns and needs. Practical application of use cases can go a long way to improve our ability to deliver just what the customer ordered.
    • Rebecca Wirfs-Brock, Designing scenarios: Making the case for a use case framework (1993); About Conclusion
  • There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
  • I'm constantly amazed that owners and managers of all businesses don't train their people to call the person who pays by credit card by name. It definitely makes the customer feel good and will be a factor in bringing them back to your place of business.

See also[edit]

External links[edit]

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