One respected critic described the 40/50 hp as being "a triumph of workmanship over design" — a cruel but not wholly inaccurate assessment. The meticulous quality of engineering insisted upon by the perfectionist Henry Royce was what established the marque's reputation.
On Royce's engineering, in Car: The Definitive Visual History of the Automobile (2011), by Penguin Books, p. 32
There is, however, one car company that has never lost sight of its role in the marketplace. Rolls-Royce. Sir Henry Royce, who founded the company back in 1904, really was a one-man quote machine. "Strive for perfection in everything you do." "Accept nothing as nearly right or good enough." "The quality remains long after the price is forgotten." "Whatever you can do, or dream you can, begin it."
Jeremy Clarkson, I Know You Got Soul: Machines With That Certain Something (2004), p. 19