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Kim Perell

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Kim Reed Perell (born and raised in Portland, Oregon in 1976/1977) is an American serial entrepreneur, business executive, speaker, author and startup mentor, based in Miami, Florida. Perell has authored two books, The Execution Factor: The One Skill that Drives Success, and Jump: Dare To Do What Scares You In Business And In Life. She is Founder and CEO of 100.co, an AI-based online marketplace for brands and products development and marketing.

Quotes

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  • I learned many great lessons from my parents growing up who were both entrepreneurs – my father is in real estate and my mom’s work revolves around company values--to help companies put people before product.
  • I remember being tested along with my two siblings for a new program called the Talented & Gifted (TAG) Program in school. Twice a week they would get bused to another school for “smart kids” to improve their gifts. I was devastated. I didn’t understand why I couldn’t go with them. I remember asking my mother if they were smarter and better than me.
  • My mother told me we all have unique talents and abilities – and many of them can’t be measured on a test. She said comparing myself to anyone else (especially my twin sister) would not make me happy and then she shared Theodore Roosevelt’s famous quote,  “Comparison is the Thief of Joy”.
  • My mother encouraged me to focus on being my best and embrace what makes me different and unique. If you are always comparing yourself to someone else, you are competing with someone who has different capabilities and talents than yourself. So I learned very early on to try to be the best me that I can be – rather than comparing or competing with someone else.  Everyone is unique and has special talents – the key is to find yours and execute on what you are good at. This has made a significant impact on the way I live my life.
  • When Xdrive went bankrupt, it was the worst time in my life,
  • Being an entrepreneur was in my DNA
  • I felt like if I could start a business in Hawaii, I could start one anywhere,”
  • Specifically the importance of maintaining a relentless focus on the bottom line and learning how to bounce back from defeat,” she says. “There is a value in experiencing how very wrong things can go, being resilient, and bouncing back quickly.”
  • I needed to get back to basics,
  • If a large number of people that like your brand on Facebook express that they like running, buying display media against running sites, or people that have been to a running site, is a reasonable action. The performance of the media will confirm this,”
  • It always takes twice as long and twice as much money than you think it will,"
  • It was the hardest time in my life,” she says. “Xdrive was an amazing ride and a great time, but it ultimately ended in bankruptcy.”
  • “To talk about Amobee you have to talk about Singtel, a very progressive company who understands that they need to adapt and continue to identify new ways to use their Telco assets, especially with the digital disruption going on to continue to compete. I think when you look at the acquisition of Amobee and the subsequent acquisitions of Kontera and Adconion it really is them looking at themselves no longer as just a Telco but how they can compete on a global level as a global communications company with the second largest mobile subscriber base in the world,”
  • People ask me that all the time. Obviously starting in my kitchen in Hawaii originally and then now being part of such a large, nearly $50 billion Telco has been a journey and I think the journey has been an interesting ride.  My first company was acquired by a European advertising company. So I did spend nearly five years in Europe helping to build and scale that. Now, being acquired again by an Asian Telco has been even more interesting,”
  • “We have our own board for Amobee. It's run as a separate company and we have independents as well as individuals from the Singtel board. They are so supportive from a company standpoint in terms of being able to help the business rise, but they very much understand that we are experts in digital and value that. Culturally, we are still Amobee.  Just now we’re a very global, Internet, digital company, as well.
  • “I'm also an active Angel investor and sit on some boards. We will continue to see consolidation. There's only going to be a few players, in my opinion. There will always be newcomers, but I think brands want to work with less people. Brands are looking for partners and companies that can provide, to be honest, worldwide reach. So having a cross-channel, digital, global platform, I believe will be even more important in the future.”
  • “I'm excellent at execution, the division I ran was the only division that made money. I was like 'hey wait a second, I think there's something wrong here.' So I was actually able to monetize the subscribers via advertising, and that created the only revenue stream in the company at the time. And I was able to build it and scale it. And I thought, 'hey if I can do this inside as an intraprenuer, I can do it outside as an entrepreneur'."
  • “I think it was a great time because it was a bad time--great companies are built in bad times, I truly believe that. Building the business was hard, but I think it taught me a lot of lessons in really making sure we focus on the bottom line.  I think that was number one, which is making sure we had the cash flow to continue to be in business. I also had to make sure we had a lot of very talented people to execute and then grow the business.  We doubled revenue every year,”
  • “I love being an entrepreneur. What really differentiates success from failure is grit. Everyone faces up and downs, but the defining factor is not the absence of the difficultly that we're going to face. When you look at my track record, I've been able to build businesses in the hardest times. I think I'm truly passionate about execution. High IQ doesn't always equal success. It takes much more than a good idea to be successful, and I think I'm living proof of that.”
  • “We're continuing to look at new and unique ways to reach consumers as we continue to be agile and move with the market. Providing new ways to reach millennial's, offering features advertisers are looking for in terms of location-based messaging, creative ways to interpret branding, along with content sharing and discovery will be key to our continued success. Our goal is to drive success for the marketer and better outcomes for the business,"
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The Rise of Kim Perell

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