Mariah Idrissi

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Mariah Idrissi is a British model known for promoting modest fashion. She was the first model to wear a hijab in a major ad campaign, advocating for diversity in the fashion industry.

Quotes

"We already had this space, like a modest fashion industry of our own, but the mainstream had never recognized it as anything."[1]

"We wear hijab all year round... it shouldn't be just a tokenistic thing where it's for a specific moment." [2]
"Initially, shooting it, I didn't think anything of it... but it was only until the campaign came out that I realized the impact." [3]
"If you see a Muslim woman on a billboard and you recognize the brand... it's opened so many careers for so many more women now." [4]
"It's about being true to yourself and wearing what makes you feel comfortable." [5]