Startup company

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Startup development phases

A startup company (startup or start-up) is an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet a marketplace need by developing or offering an innovative product, process or service. A startup is usually a company such as a small business, a partnership or an organization designed to rapidly develop a scalable business model.


Quotes are arranged alphabetically by author
  • A startup is a temporary organization in search of a scalable, repeatable, profitable business model.
    • Steve Blank and Bob Dorf. The Startup Owner’s Manual, K&S Ranch, 2012, p. xvii.
  • Start-ups are not smaller versions of large companies. They do not unfold in accordance with master plans. The ones that ultimately succeed go quickly from failure to failure, all the while adapting, iterating on, and improving their initial ideas as they continually learn from customers.
  • Software has to be designed by hackers who understand design, not designers who know a little about software. If you can't design software as well as implement it, don't start a startup.
  • Startups don't win by attacking. They win by transcending. There are exceptions of course, but usually the way to win is to race ahead, not to stop and fight.
  • Business models and value propositions expire like a yogurt in the fridge.
    • Alexander Osterwalder in foreword to: Stefanie Auge-Dickhut, ‎Bernhard Koye, ‎Axel Liebetrau (2015), Customer Value Generation in Banking: The Zurich Model of Customer-Centricity. p. ix

See also

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