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This article seems to be entirely about advertising rather than marketing. 18:01, 9 Mar 2005 (UTC)


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  • From any cross-section of ads, the general advertiser's attitude would seem to be: if you are a lousy, smelly, idle, underprivileged, and oversexed status-seeking neurotic moron, give me your money.
  • Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
  • All advertising, whether it lies in the field of business or politics, will carry success by continuity and regular uniformity of application.
  • I know that half my advertising works, I just don't know which half.
    • John Wanamaker, department store mogul
  • The purest treasure mortal times can afford is a spotless reputation.
  • Marketing takes day to learn. Unfortunately it takes a lifetime to master.
  • We just ask ourselves: Is it different? Is it distinctive? Is it good?
  • If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.
  • Just do it -- and worry about it later.
  • You don't position brands anymore, you 'direction' them.
  • Marketing is not an event, but a process... It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
  • Our job is to make an emotional connection.
  • Brands are built around stories.
  • Marketing is called a hard skill, accountancy a hard skill.....that’s, if I may use this phrase, bullshit! The soft skills are marketing etc – they’ve got it backwards.