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  • Crises are short term, they last months, and at the end we survive them; businesses are long term, they last a whole life, and they require strategic management.
  • Nothing is more terrible than activity without insight.
  • Strategy is about changing unfavorable circumstances into a favorable situation.
  • Brilliant strategy is the smartest route to desirable ends with available means.
  • Change is the (occasionally) skilful redirecting, renewing, and reconnecting of stuff (like time, money, things, jokes, knowledge, hopes, passion, and dreams) into something better for us, for someone, even for everyone.
  • All strategy is executed through "common" people. If they don't work with the strategy then it will fail however clever, visionary, or insightful. When people work to make a strategy a success then it may succeed even if it is flawed.