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Yanni Hufnagel

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Yanni Hufnagel (born August 26, 1982) is an American entrepreneur, former college basketball coach, and the founder and CEO of Atlanta-based The Lemon Perfect Company, maker of the enhanced water brand Lemon Perfect. [1][2]

Before starting Lemon Perfect, he served as an assistant coach of the Nevada Wolf Pack men's basketball team under Eric Musselman.

He previously served as an assistant coach for the California Golden Bears, Vanderbilt Commodores, and Harvard Crimson. Hufnagel was regarded as one of the top recruiters in college basketball.

Lemon Perfect Founder and CEO Yanni Hufnagel

Quotes

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  • Life is never a straight line.
  • I have to tell you, Ray, I’ve been obsessive about protecting our IP, really from second one. So I think the registration was not that far behind, yes. And when I speak with other founders — not only in food and beverage — the first thing I always ask is, “Have you filed to trademark your IP, your name?” Because without that, generally speaking, you’re back to zero. I mean, a name change after you launch is very challenging, if not impossible. And so one of the first things I ask after, “Are you well capitalized?” and “Let me try the product. How does it taste?” would be, “Do you own your IP?”
  • I jumped up, and that night I googled how to start a beverage company. And what I’ll say is the skill set between coaching college basketball and recruiting at that level and building a beverage company — they’re very harmonious. And I had a fascination with consumer brands — even when I was coaching — especially those in the natural channel. And so there’s been real utility in my coaching skill set now as we’re building this business.
  • There’s nothing in the category with our flavor profile, the freshness of our flavor profile, our nutritional deck, and zero sugar. We’re bottled in 100% recycled plastic, and we’re organic. I think we’ve got magic inside the bottle. When people drink the brand, they come back in a big way, and the data suggests that.
  • As we dive meaningfully into the NIL ecosystem, we're honored to have C.J. join our Lemon Perfect team as a spokesperson for great-tasting healthy hydration. C.J. is a one-of-a-kind football prospect whose reach will continue to accelerate with each Herculean play he makes on the field. Powered by lemons, C.J. is poised to have one of the best statistical seasons ever by a Heisman-winning quarterback while leading Ohio State to a national championship.
  • We're honored to have Sloane join our Lemon Perfect team as an investor and spokeswoman for great-tasting healthy hydration. Sloane's championship-level grit, unbounded positivity, and commitment to providing more opportunities to underserved children through education and sports serve as a great North Star for all of our stakeholders, and we are excited for her lemon-powered run at this year's US Open.
  • Our partnership with Jared is exciting for Lemon Perfect as we dive meaningfully into the NIL ecosystem. That Jared is both an NBA prospect and social media star is unique. He is a one-of-a-kind basketball prospect and content creator whose talent in front of the camera and on the court will help drive brand awareness as Lemon Perfect continues its quest to become the number one brand in the enhanced water category by dollar share.
  • Lemon Perfect is disrupting the enhanced water category by offering a better-for you, better-tasting product that is resonating broadly with the American consumer. Today is a monumental day for Lemon Perfect. Jim is a best-in-industry sales executive and passionate people leader whose experience is unsurpassed. His sales strategy will drive revenue and profit while accelerating Lemon Perfect's rise toward its goal of becoming the number one brand in the multibillion-dollar enhanced water category by market share.
  • She had posted a photo with it in her limo, and all of a sudden my phone blew up. We came to learn that she was an authentic fan of the brand. A year later, one of our investors was in her house and saw her stash in the fridge and helped us build the bridge with her. It is beyond my wildest dreams to have someone of her influence being a fan of the brand.
  • Given our early turns, we're fully committed to building Lemon Perfect through a best-in-class DSD network that will eventually span across America, so that we can best service both our retailers and our consumers. The Classic Beverage and John Lenore signings are key wins for the company, especially on the heels of an almost implausibly successful launch in Big Geyser's system amidst the dislocation caused by COVID-19 in the New York metropolitan area.
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References

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  1. ↑ Coulter, Christina (January 21, 2021). "L.A.-Based Lemon Perfect Relocating To Atlanta". What Now Atlanta. 
  2. ↑ Check out the pitch deck that convinced investors like Beyoncé to pour $31 million into beverage brand Lemon Perfect's Series A. Business Insider.
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