Propaganda is a specific type of message presentation directly aimed at influencing the opinions of people, rather than impartially providing information.
- The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
- The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.
- Goebbels [...] was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me.
- Edward Bernays, Biography of an Idea: Memoirs of Public Relations Counsel (1965)
- [In] Democratic societies ... the state can't control behavior by force. It can to some extent, but it's much more limited in its capacity to control by force. Therefore, it has to control what you think. ... One of the ways you control what people think is by creating the illusion that there's a debate going on, but making sure that that debate stays within very narrow margins. Namely, you have to make sure that both sides in the debate accept certain assumptions, and those assumptions turn out to be the propaganda system. As long as everyone accepts the propaganda system, then you can have a debate.
- The media want to maintain their intimate relation to state power. They want to get leaks, they want to get invited to the press conferences. They want to rub shoulders with the Secretary of State, all that kind of business. To do that, you've got to play the game, and playing the game means telling their lies, serving as their disinformation apparatus.
- There remains the problem of Goebbels' reputation. He wore the title of Big Liar (bestowed by Anglo-Saxon propaganda) and yet he never stopped battling for propaganda to be as accurate as possible. He preferred being cynical and brutal to being caught in a lie. He used to say: "Everybody must know what the situation is." He was always the first to announce disastrous events or difficult situations, without hiding anything. The result was a general belief between 1939 and 1942 that German communiqués not only were more concise, clearer and less cluttered, but were more truthful than Allied communiqués (American and neutral opinion) -- and, furthermore, that the Germans published all the news two or three days before the Allies. All this is so true that pinning the title of Big Liar on Goebbels must be considered quite a propaganda success.
- Jacques Ellul, "The Characteristics of Propaganda" in Readings in Propaganda and Persuasion: New and Classic Essays by Garth S. Jowett and Victoria O'Donnell, eds., (SAGE, 2006) p. 48, note 47
- But it remained for the Jews, with their unqualified capacity for falsehood, and their fighting comrades, the Marxists ... By placing responsibility for the loss of the world war on the shoulders of Ludendorff they took away the weapon of moral right from the only adversary dangerous enough to be likely to succeed in bringing the betrayers of the Fatherland to Justice. All this was inspired by the principle - which is quite true in itself - that in the big lie there is always a certain force of credibility; because the broad masses of a nation are always more easily corrupted in the deeper strata of their emotional nature than consciously or voluntarily; and thus in the primitive simplicity of their minds they more readily fall victims to the big lie than the small lie, since they themselves often tell small lies in little matters but would be ashamed to resort to large-scale falsehoods. It would never come into their heads to fabricate colossal untruths, and they would not believe that others could have the impudence to distort the truth so infamously.
- No matter what an amount of talent employed in the organization of propaganda, it will have no result if due account is not taken of these fundamental principles. Propaganda must be limited to a few simple themes and these must be represented again and again. Here, as in innumerable other cases, perseverance is the first and most important condition of success.
- Variant: No amount of genius spent on the creation of propaganda will lead to success if a fundamental principle is not forever kept in mind. Propaganda must confine itself to very few points, and repeat them endlessly. Here, as with so many things in this world, persistence is the first and foremost condition of success.
- Adolf Hitler, in Mein Kampf (1925) ; translated to English by James Murphy (February 1939)
- All war propaganda consists, in the last resort, in subsituting diabolical abstractions for human beings. Similarly,those who defend war have invented a pleasant sounding vocabulary of abstractions in which to describe the process of mass murder.
- Aldous Huxley, in "Pacifism and Philosophy" (1936)
- The “Conqueror from Berlin,” as he has named himself, has completely conquered Germany. And not only that. Unfortunately, many, all too many Germans living abroad, also have fallen for the cunning propaganda.
- Friedrich Kellner, My Opposition (14 October 1939)
- When people decry civilian deaths caused by the U.S government, they're aiding propaganda efforts. In sharp contrast, when civilian deaths are caused by bombers who hate America, the perpetrators are evil and those deaths are tragedies. When they put bombs in cars and kill people, they're uncivilized killers. When we put bombs on missiles and kill people, we're upholding civilized values. When they kill, they're terrorists. When we kill, we're striking against terror.
- Norman Solomon, "Orwellian Logic 101 — A Few Simple Lessons"
- Propaganda is not French, it is not civilized to want other people to believe what you believe because the essence of being civilised is to possess yourself as you are, and if you possess yourself as you are you of course cannot possess any one else, it is not your business.
- Gertrude Stein, in Paris France (1940), p. 56
- The propagandist's purpose is to make one set of people forget that certain other sets of people are human.
- attributed to Aldous Huxley (1937)
- It is the absolute right of the state to supervise the formation of public opinion.
- attributed to Joseph Goebbels